Wealth Capital Connections
Wealth Capital Connections
Marketing is not simply an investment your company makes; it is an entity in itself. To be truly effective, marketing requires a top-down, big picture perspective, with every employee in the organization involved in a team effort. This training prepares trainees with fundamental marketing principles and how they relate to organizational structure, procedures and systems.
When individuals can understand how marketing works as a well-oiled machine instead of observing pieces in isolation or silos, they are empowered to make good decisions, substantially raising their value as an asset to themselves and any organization.
This course will train employees with little to no prior experience in marketing to an intermediate/advanced level in marketing and business fundamentals, market research, social media, marketing funnels and campaign optimization.
Module 1 – Marketing Fundamentals
DAY 1 (9 AM TO 11 PM) Instructor-led
(1 PM TO 4 PM) Activities & Exercises
Module 1 – Marketing Fundamentals (120 min) Trainees will learn and equip themselves with basic marketing principles and will be able to deconstruct ad creatives and determine the psychology behind simple marketing decisions. This information will help them lay the groundwork for developing marketing campaigns and ad creatives to achieve a desired purpose and direction. This will be further refined in later modules.
Lunch Break (60 min)
Question & Answers (60 min)
Activities (60 min)
Exercises (60 min)
Module 2 – Market Research and Knowing Thyself - Equipping Yourself for Success
DAY 2 (9 AM TO 11 PM) Instructor-led
(1 PM TO 4 PM) Activities & Exercises
Module 2 – Market Research and Knowing Thyself - Equipping Yourself for Success (120 min) Trainees will be well equipped to perform a thorough audit of a business, conduct market research, as well as develop a competitor espionage strategy that goes above and beyond. This will empower them to construct a powerful marketing strategy in the following modules.
Lunch Break (60 min)
Question & Answers (60 min)
Activities (60 min)
Exercises (60 min)
Module 3 – Knowing Your Client
DAY 3 (9 AM TO 11 PM) Instructor-led
(1 PM TO 4 PM) Activities & Exercises
Module 3 – Knowing Your Client (120 min)Trainees will understand the true importance and critical requirement of knowing your target market and clients inside and out. Trainees will learn to develop thorough and useful client personas. These will help guide all strategic and creative decisions in campaigns moving forward as long as the personas continue to be valid and representative of your market segment. Knowing your client will allow trainees to find an appropriate market fit for their organization.
Lunch Break (60 min)
Question & Answers (60 min)
Activities (60 min)
Exercises (60 min)
Module 4 – Social Media and Content Marketing
DAY 4 (9 AM TO 11 PM) Instructor-led
(1 PM TO 4 PM) Activities & Exercises
Module 4 – Social Media and Content Marketing (60 min)
Trainees will understand the true importance and critical requirement of knowing your target market and clients inside and out. Trainees will learn to develop thorough and useful client personas. These will help guide all strategic and creative decisions in campaigns moving forward as long as the personas continue to be valid and representative of your market segment. Knowing your client will allow trainees to find an appropriate market fit for their organization.
Module 5 – Cyber Security and Privacy (60 min)
Lunch Break (60 min)
Question & Answers (60 min)
Activities (60 min)
Exercises (60 min)
Module 6 - Sales
DAY 3 (9 AM TO 11 PM) Instructor-led
(1 PM TO 4 PM) Activities & Exercises
Module 6 - Sales (60 min)In Unit 6, trainees will learn perhaps the most crucial part of the sales funnel and buyer’s journey: the sales process. Without sales, businesses flat-out would not survive. In this unit, trainees will be introduced to sales principles and philosophies and will be able to craft sales offers and pitches on their own to close more sales effectively and with integrity.
Module 7 - Diversity/Inclusion and Marketing Ethics
Lunch Break (60 min)
Question & Answers (60 min)
Activities (60 min)
Exercises (60 min)
Course Instructor: Vaythiare DeLuque
Experienced Program Coordinator with a demonstrated history of working in the higher education industry, Vaythiare is recognized as a leader in Advertising, Marketing, Entrepreneurship, and Communication.
Strong community and social services professional with a Bachelor's Degree focused in Communication, Social Media and Business Studies.
Fee per Participant: $8,900
Certification Awarded: Wealth Capital’s Impact Marketing in the Workplace Certification
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